TDO Communications - Case Studies

TDO engaged in renaming the company/program to integrate with the aircraft name. We developed new branding and new messaging which highlighted the unique and compelling attributes of the Avanti aircraft. These attributes included a standup cabin for seven, jet speed and altitude, noise and fuel efficiencies, and the lowest price for comparable features. TDO also developed a complete identity and marketing communications program.


Avantair introduced a fractional ownership program featuring exclusively the Piaggio Avanti P-180 aircraft. In addition to driving sales, there was a primary need to overcome buyer preference for jets and the negative associations to the unique design of the aircraft.	TDO engaged in renaming the company/program to integrate with the aircraft name. We developed new branding and new messaging which highlighted the unique and compelling attributes of the Avanti aircraft. These attributes included a standup cabin for seven, jet speed and altitude, noise and fuel efficiencies, and the lowest price for comparable features. TDO also developed a complete identity and marketing communications program.