TDO Communications - Case Studies

TDO developed a messaging approach to promote the unique features of publication papers and to explain the relationship between paper weight, yield and mailing costs illustrating overall cost savings. Created a new visual brand and delivered it in sales collateral; worksheets; print, PC- and Web-delivered calculators and conversion tools; and dimensional direct mail.


In the highly competitive commercial paper marketplace, Champion needed to create understanding and awareness of its new product line - lightweight, high-yield publication papers - in order to increase sales.	TDO developed a messaging approach to promote the unique features of publication papers and to explain the relationship between paper weight, yield and mailing costs illustrating overall cost savings. Created a new visual brand and delivered it in sales collateral; worksheets; print, PC- and Web-delivered calculators and conversion tools; and dimensional direct mail.