Hunting Ridge Motors (HRM), an exotic car reseller became aware of the incoming, newly federalized Lotus Elise. Predicting brisk sales, they pursued becoming a licensed dealer, but were told by Lotus Cars U.S.A that the dealership would go to a larger, more established competitor.

TDO worked closely with HRM to create an identity that married HRM, racing and Lotus, and a highly visual presentation and business plan to pursue their goal. We created fascias, floor plans and signage for two buildings, developed a trailer, advertising, clothing, premiums and a Website design highlighting the Elise and Lotus Motorsports.